Co-President: Christina Xu

Born and raised in Vancouver, Christina is an experienced industrial designer and entrepreneur with a degree from the Rhode Island School of Design. She is an empathetic innovator with a belief that design is the key to building a stronger business.
Prior to the MBA, she built a strong background in product design and brand management working in the retail industry. Through market research, ideation, and prototyping, she builds user-centric solutions that tell compelling stories.
Christina enjoys biking the seawall, trying new cuisines, and getting people hooked on k-pop. She likes maple syrup on pancakes, like another PSM president


Co-President: Alex Hart

Born in beautiful British Columbia, Alex has extensive experience in product management and is passionate about software development, artificial intelligence and machine learning.
It started with a childhood playing with Lego Mindstorms and designing and programming printed circuit boards with his father. Alex’s business and strong product management expertise comes from his experience working at Nokia as a software engineer and 5 years of experience developing autonomous driving vehicles as VP of R&D at Nautilus. I
n his free time, Alex loves to play piano, practice martial arts and dance to hip hop. He likes maple syrup on pancakes, like another PSM president.

Contact Christina or Alex at

Past Events

LUSH Office & Factory Tour (2019)


Lush is a global specialty beauty retailer. The company sells handmade cosmetics for bath, body, hair and skin care. There are 931 free standing shops and mall locations in 49 countries. Of those, 250 are in North America.

Sauder MBA students were lucky enough to receive a factory tour in their North American headquarters. Here they saw how LUSH produces and distributes their uniquely fresh, handmade, and ethically-sourced products.

Product Development and Branding in Retail - Negar Hadavi (2018)


Saje Natural Wellness ( is a Canadian based retailer of private label essential oils and skin care products. The company is based out of Vancouver and has achieved immense success recently, experiencing growth of more than 1000% in the last 5 years. 

Negar Hadavi, Senior Director of Product at Saje is an MBA graduate from SFU who has 12+ years of experience in Retail in the Fashion, Beauty, Consumer, and Natural Products Industries. She has proven success in managing open to buy budgets, developing successful product lines and launching campaigns. She is also a skilled director leading teams of 11+ in achieving career development targets and providing mentorship. Her other specialties include Category Management, Marketing, and Brand Management. 

PSM Speaker Series: Importance of Digital Marketing (2018)

PSM Digital Marketing Event

Big rock Urban Brewery Tour (2018)

Big Rock Urban is providing us a tour of their brewery showcasing their operations. Christopher Hong, Partnership and Events lead at Big Rock, is providing us industry knowledge on the operations of a brewery, bottlenecks they face and general information on the beer industry. It’s a fun event that involves beer and lots of insights. 

From Design to Market (2018) 

Amazon Tour (2017)

Darren Dahl Speaker Series (2017)


Backun Musical Factory Tour (2017)