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Product Development and Branding in Retail - Negar Hadavi

The PSM club invites you to a unique speaker session featuring Negar Hadavi, Senior Director of Product at Saje Natural Wellness. 

Saje Natural Wellness ( is a Canadian based retailer of private label essential oils and skin care products. The company is based out of Vancouver and has achieved immense success recently, experiencing growth of more than 1000% in the last 5 years. 

Negar Hadavi, Senior Director of Product at Saje is an MBA graduate from SFU who has 12+ years of experience in Retail in the Fashion, Beauty, Consumer, and Natural Products Industries. She has proven success in managing open to buy budgets, developing successful product lines and launching campaigns. She is also a skilled director leading teams of 11+ in achieving career development targets and providing mentorship. Her other specialties include Category Management, Marketing, and Brand Management. 

The speaker session will last for around an hour and will include a Q&A session. 

P.S. DRINKS AND FOOD NOT INCLUDED!(Come for the learning and a chance to network ) :P