“This barn was built 7 years ago, I remember because it was the year that Kevin got married”
The farm and the family are one, they have been for the last 30 years since Jerry moved down the street from his father and brother to his own dairy farm. It was this deep connection to the land, to the animals and to each other that rang through the clearest as Jerry and his two sons lead us around their farm, humble but with a shy pride.
We learned more about the industry than I ever expected to know. Much of the information came from what Jerry and his sons spoke of but more came from the subtleties. It was evident how much these men knew about the business from the way they spoke to quotas, to feed mixes for the cows, to efficiencies and costs. They admitted to not having weekly “board meetings” at the kitchen table, but it was clear that the communication shared around the barns, in the fields and at meals was thier their equivalent to our conference calls. They made up an exceptional management team, each with his own specialization but all integrated with each other. When asked about expansion they discussed opportunities for upgrading machinery and also for hiring more people to help with the milking. The first option seemed to be much preferred, the most significant reason being that Jerry, Kevin and Brian liked to have their hands on their animals at least once a day.
For someone who has avoided dairy for a few years for a handful of reasons today completely shifted my persepective. The animals that we saw were so incredibly healthy looking, clean and happy that I was beyond impressed. We heard at length about how happy, calm cows were the best producers and therefore it was in the best interest of the farm to have comfortable, healthy, happy animals. The barns were immaculate. I was also comforted by the fact that no dairy cows in Canada are given growth hormones and that, at least on Jerry’s farm, antibiotics are a last resort and if a cow goes on them they are withdrawn from the milking heard for twice as long as required by regulations. It was made clear over and over again just how safe canadian milk is and from this source, looking at their animals and barns, I believe every word. I just makes financial sense in the business to have high quality milk.

They key difference, from a business perspective is the management of the milk supply. Instead of being an open market the amount of milk available to consumers is regulated and the producers are bound to a quota which they own. Being over or under is penalized. This, along with tariffs and other barriers protects the Canadian dairy industry, though, like our friends at YVR, the farmers are also worried about trans-border leakage, the problem of Canadians heading south of the border for lower prices.
All in all I was ultimately drawn to Jerry and his family, his animals and land because they were good, smart people making a living at what they loved. They reminded me of people at home. They are folk who know the feeling of land under their fingernails, hard work in their muscles and joints, and honesty in their lives.
Posted on behalf of: Julia Kerrigan